In our 7 years of parenting, reading books as part of our bedtime routine has been undeniable. From my work and conversations with friends, I know this is true for most parents. This is not the result of savvy PR; reading books has earned its place by being the perfect bedtime ritual based solely on its merits. Sure, parents are often told the importance of reading for literacy, vocabulary and instilling a love of reading, but these benefits have nothing to do with the lasting popularity and success of this bedtime tradition.
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